Since birth we have been playing the game of “Equity” without realizing that we stake claim in everything we do, be it with your parents, other family members, friends, neighbors, collegues or strangers; largely may be not for monetary benefits, but in kind.

That said, Investing in "Equity/Stocks" people in general Dread "It"… WHY?

B’cos, either you got severely bruised in the “Equity Market” or you saw someone else did. So, one looks for Steady & Secured place to park their funds. Understandable & fairly so..